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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

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Everyone would like to produce income through their personal business or web-based projects but many make the fatal error of overpaying for poor web design and placing too much trust in unworthy contractors who produce snotty work and often leave a business crippled from the start.

To be able to find the best web design company one must locate a company that understands how to use the functional and presentational side of the websites to help generate income. Of course, the functionality of the page is necessary as well, but many overlook how design of the presented website can help persuade individuals to pay for services of buy products. The best web design company will understand that a website that looks poorly thrown together, has missing links and buttons, or looks out of date can turn people off from using the site. People are not trusting of sites that look as if they were thrown together in haste. More than 25% of people who come across links to products that do not work will not buy any product from that site. The good web design company will understand how important having a good looking and functioning site is.

Creating a quality flow and promoting a website that is easy on the eyes can help bolster the continual and returned traffic to a site. People are pleased by aesthetic things and often will return to sites that are capable putting them at ease. This often requires a site that possesses easy navigation, without any confusing circular links or tab jumps while doing simple searches. It also requires a site that has a strong color scheme and easy-to-read text. The best web design company will know the best way to promote such qualities in a site and can often produce multiple options for you to choose. The very nice web design company will have templates and concept ideas laid out for you in advance and will often be able to give you advice if necessary. It is not their job to know what is best for your company page, but it is their job to know how to realize your goals, so listening to their advice can be very helpful at times.

Following these simple concepts can lead to you have a quality website that generates good income. A web design company should also compose of quality web designers to whom you put on the path to completing a quality project.

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If you’re desiring to own and create your own business web site but don’t know exactly how, then simply the option would be to employ a web development company much like the Business Web Design. Nonetheless, it is important that you make certain you provide all of the fine detail along with the concept or layout that you would probably desire him to put in. Having a web site is not a bad idea and could be very useful particularly when you have your own business nevertheless when you unsure how to get the best web designer, then here are a few tips that may be best to look for without getting too technical.

The first idea when seeking or contacting anyone is to determine what kind of web site you like on it. Provide each and every information and leave nothing out. If you tend not to present out the appropriate information or it’s too complicated, the possible web designer is likely to be a bit lost and likely to have some clarification on what was supposed. Without this part of details, how in the world do you count on people to aid you out? It simply does not work this way.

Subsequently, would be to look around and see who are those that are dedicated to their work and those who are simply not caring about it at all. You must in fact look around and see for the ones who are certified and has the knowledge on web designing just like the Business Website Design. Make certain to look for a professional one specifically with plenty of positive and wonderful feedback from their previous clients. Without having the knowledge of acquiring those with very good track record, then quite honestly anyone could be chosen and it might be anyone that could be often care-free.

Speaking of that, you need to seriously rely on the one matter and that does include money. The cost has to be good however at the same time, must be worthwhile regarding completing the project as well as getting the routine maintenance carried out so the price has to be solved on what would be best. If the job is big therefore it would require a high amount of pay.

Standing is significant and so the price. There has to be a commitment on both ends. The web designer has to be enthusiastic to handle the project and also the one paying has to manage their end of the bargain at the same time. It truly does work both ways however you’ve to be wise regarding hunting for a web designer such as those that operate in Business Web Design. It should be accomplished if you are not able or uncertain of how to build the right web site for you. Obviously, you will get to get the domain initially nevertheless that’s another story.

After you have acquired your web designer that will commit to the job, then simply you should be good to go.

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